IDC MarketScape: Worldwide Influencer Management for SMB Companies 2025–2026 Vendor AssessmentThis IDC study provides an assessment of worldwide influencer management for SMB companies for 2025–2026. Influencer marketing isn't just a trendy tactic — it's a strategic, technology-driven discipline that sits squarely in the center of modern marketing operations. Today, influencer management platforms (IMPs) are comprehensive, end-to-end solutions. These powerful systems integrate AI-powered creator discovery, campaign orchestration, advanced analytics, compliance enforcement, and...
IDC by Roger Beharry Lall