Self-Service, Commerce Graphs, and Criteo GO’s Expanding ReachThis IDC Market Note discusses how Criteo GO extends the self-service, budget-in-goal-out model pioneered by Google and Meta into the open web, backed by two decades of commerce-graph data. Onboarding friction has genuinely eased, and Drive Discovery makes a real, testable bet on prospecting rather than just retargeting. Criteo’s footprint is expanding quickly across retail media, CTV, and conversational AI, including early moves into local broadcast and LLM-based discovery that remain...
IDC by Roger Beharry Lall, Ananda Chakravarty, Alex Holtz, Margot Juros