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A APDC juntou-se a 15 organizações na defesa de uma abordagem europeia harmonizada para proteger menores online, numa altura em que Bruxelas prepara novas medidas nesta área

Os gastos mundiais em inteligência artificial devem atingir 49,5% em 2026, para 2,7 milhões de milhões de dólares. Infraestrutura, software e serviços sustentam a subida

This IDC study evaluates agentic marketing platforms available to small businesses and provides essential guidance for technology buyers in this segment. Small businesses have historically been caught between consumer-grade marketing tools that are too limited and enterprise platforms that are too complex to adopt without dedicated technical staff. Agentic marketing platforms are beginning to close that gap, offering AI agents that plan, execute, and adjust campaigns with limited manual...

91% dos profissionais consideram que as suas organizações ainda não aproveitam todo o valor da IA, segundo um inquérito global da Thomson Reuters a 1.800 profissionais

As empresas gerem, em média, 3,5 programas de transformação em simultâneo, mas apenas 14% consideram ter um desempenho superior ao dos seus pares, revela a KPMG

A cloud, o edge e a infraestrutura on-premises coexistem numa arquitetura cada vez mais distribuída. Fatores como a latência, os dados, a segurança e a IA contribuem cada vez mais para mudar a decisão sobre onde executar cada workload

Quase todos os fornecedores de segurança falam hoje sobre Zero Trust, mas são poucas as organizações que de facto o adquiriram e o implementaram. O que a maioria comprou, foi um segundo fator de autenticação com um nome mais caro.

A Comissão Europeia propõe aumentar a capacidade de data centers e criar critérios comuns para avaliar a soberania dos serviços cloud e de IA. Portugal já tem planos nacionais nestas áreas

A Microsoft AI abriu à consulta pública um código de conduta que define como pretende desenvolver os modelos MAI, incluindo regras para garantir a sua subordinação ao controlo humano

A cloud “tradicional” (se é que existe algo de tradicional na cloud) continua a crescer, mas o termo, encarado nas premissas habituais, já não é suficiente para descrever a infraestrutura que está a ser construída em torno dos workloads de inteligência artificial

A transformação digital trouxe ganhos extraordinários para organizações públicas e privadas.

This IDC presentation provides the five-year forecast for the managed print and document services and basic print services market and delivers insights into the drivers and inhibitors of growth. "Ongoing economic and geopolitical uncertainty continues to weigh on IT budgets and dampen growth across the managed print and document services market. Yet this same pressure is pushing businesses to modernize print environments, adopt AI-driven capabilities, and embrace the emerging AI MFP. These...

This IDC Survey examines the top selection factors for U.S. SMBs when purchasing technology, how they research technology purchases, and the channels they use to make technology purchases. It also evaluates the types of executives making technology purchase decisions by SMB size and industry.

本調査レポートは、国内企業における第3のプラットフォームの利用動向、およびデジタル化／デジタルビジネスの取り組みの動向に関して、従業員規模別と地域別で比較・分析したものである。まず、2026年5月に実施した国内企業のCIO（Chief Information Officer）や情報システム部門長、それに準じる管理者を対象としたユーザー調査結果を分析し、従業員規模別、地域別のデジタル化／デジタルビジネスの取り組み、ならびにAI（Artificial Intelligence）利用動向に関する動向を検証する。また、国内第3のプラットフォーム市場の従業員規模別、地域別予測データのほか、従業員規模別、地域別のデジタル化、デジタルビジネス推進の展望も提供する。SMB（Small and Medium-sized...

This IDC Perspective reframes the programmatic buying decision for a market in which the old categories no longer hold. Demand and supply platforms are merging, retail data and streaming inventory are arriving as a single product, holding companies are operating as technology platforms, and services firms are building agentic delivery of their own. A brand that once asked which category to buy now faces a different question: How to design the path its budget travels, who it transacts with...

This IDC Survey examines top selection factors for SMBs when purchasing technology, how they research those purchases, and the channels they use to buy in 2026. It also evaluates the types of executives making technology purchase decisions by SMB size and industry.

This IDC study provides a detailed description of IDC's worldwide vertical industry and company size methodology and taxonomy. It is intended as a companion for forecasts presented in IDC's Worldwide ICT Spending Guide: Enterprise and SMB by Industry and for all of IDC's worldwide vertical research. Technology suppliers may utilize this approach and structure to help them build an industry-focused organization. "IDC's Worldwide ICT Spending Guide: Enterprise and SMB by Industry Taxonomy...

This IDC Market Note discusses how Criteo GO extends the self-service, budget-in-goal-out model pioneered by Google and Meta into the open web, backed by two decades of commerce-graph data. Onboarding friction has genuinely eased, and Drive Discovery makes a real, testable bet on prospecting rather than just retargeting. Criteo’s footprint is expanding quickly across retail media, CTV, and conversational AI, including early moves into local broadcast and LLM-based discovery that remain...

This IDC Perspective discusses Cannes Lions 2026, which was less an awards show than a map of where power in advertising is moving: - In the nine days around the festival, at least eight platforms shipped autonomous buying, coordination, or measurement infrastructure, turning agentic adtech from a talking point into a baseline expectation, - The real contest now is over who controls the data and measurement beneath the agents. - The holding company era is evolving, with the majors racing...

This IDC Perspective discusses the need for enterprise governance in an era of walled garden adtech uncertainty. Enterprise dependence on dominant advertising platforms now exposes organizations to unprecedented legal, regulatory, and operational risk. Governance tools exist, including independent measurement, consent management, and media diversification, but the critical gap is organizational intent and oversight. As AI-driven automation accelerates, enterprises must embed platform...